The owners of these reserves and game farms are increasingly hiring specialized companies that focus on the protection of wildlife and the apprehension of poachers In South Africa, around a quarter of the total population of rhino are found on private land. However the illegal trade in rhino horn continues to persist. Global education campaigns by WildAid in both China and Vietnam have been used in an attempt to educate those purchasing rhino horn and reduce demand. Rhino horn has been used in traditional Asian medicine as a perceived cure for everything from cancer to hangovers, however the recent spike in demand has been driven by an increasing desire for rhino horn as a status symbol in Vietnam. From 2007–2014 South Africa experienced an exponential rise in rhino poaching - a growth of over 9,000%! South Africa has by far the largest population of rhinos in the world and is an incredibly important country for rhino conservation.
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